adidas Reveal Yohji Yamamoto adizero f50

adidas have teamed up with award-winning Japanese fashion designer Yohji Yamamoto, the man behind the adidas Y-3 fashion brand, to launch the limited edition Yohji Yamamoto adizero f50 boot.

The collaboration between adidas and the well-known designer marks the latest in a line of special edition football boots, following on from the successful release of the White Copa Mundial & "Enlightened" reflective football boots in recent weeks.

Only 2,000 pairs of the visually striking f50s will be available globally and the boots are sure to excite fans when they go on sale from this coming Monday (28th October).

The front of the boot displays a pair of imperial lion-dogs who, in ancient times, guarded the emperors of Japan who used to live on sacred ground. This traditional design has been placed in the context of Japan's modern sci-fi culture creating a spiritual connection between the past and the future. The result is an unexpecteddesign that draws inspiration from the fashion world in order to make a bold statement on the football field. 

Yohji Yamamoto explained: "My inspiration is a mixture of ancient traditions and modern sci-fi from Japanese culture… I hope the inspiration of the boot harmonises the players and gives them extra confidence to express themselves without any fear. People should feel free to express themselves. Just follow your own instinct."

The Yamamoto f50 uses the same technology as the current adizero f50 range and enables players to be faster than ever before. Precision engineering has played an integral role in every aspect of the boot design andat only 165gis one of the lightest shoes on the market. 

The Yohji Yamamoto adizero f50 is available from Monday 28th October for purchase in selected adidas retail outlets, associated stockists and via www.adidas.com/football . Join the Pro Soccer conversation at www.facebook.com/prosoccersa or on Twitter: @prosoccersa.

adidas Enlighten the Field of Play

adidas will light up the UEFA Champions League with its reflective exposure innovation for boots that captures and bounces off the light of floodlights and cameras to stun defenders and opposition. This is the first time reflective exposure has been used on one of the world's biggest football stages and adidas continue to lead from the front when taking football boot technology to the next level. 

'The Enlightened Pack' takes the customisation capabilities on the miadidas web site to new heights, with fans now able to opt for a 'reflective exposure'materialon their boots and lacesto bring the iconic three stripes to life on the pitch. The customisations will be available across all four adidas football footwear silos: adizero f50; predator; nitrocharge and 11pro. 

Europe's top players will debut the reflective technology in a one off appearance during the forthcoming UEFA Champions League matches on the 22nd / 23rd October 2013. Adidas first used reflective technology in their sports footwear in 2012 when launching the adidas adizero Smoke "Spotlight" colourway in American Football. 

Football fans will now be able to apply the 'reflective exposure' to their customised miadidas boots online whilst selected retailers will also be selling boots with the treatment on high streets around the world. 

Shop for the perfect pair of boots on www.prosoccer.co.za
 

Cristiano Ronaldo’s explosive speed celebrated through Nike’s New CR7 Boot and Collection

Nike’s latest version of the Mercurial boot celebrates the super-charged speed and on-pitch dominance of one of the world’s greatest players, Cristiano Ronaldo.  Featuring a ‘supernova’ print, the Nike Mercurial IX CR7 Boot and 2013 CR7 Collection take inspiration from the Portuguese star's unique style of play.

"We were watching a game, and after Cristiano scored yet another amazing free-kick the commentator posed the question 'Is Ronaldo from this planet?!'” remembers Denis Dekovic, Nike Footwear Design Director. “When we got back to the design studio we got to thinking about CR7’s style and how similar it was to the definition of a supernova - a celestial body that radiates energy - and that was it, we had our inspiration."

"The concept of a star that burns brighter than others reflects Cristiano's style, speed and the idea that as a player he plays without limits, much like the outer reaches of the galaxy. What Cristiano is able to achieve on the field is something that we felt was limitless. So we took that direction and focused on creating a highly luxurious finish fused with modern print and color choices," added Dekovic.

The Mercurial IX boot features an all-over digital print of the Star Vela Supernova and includes a seven star path print, paying homage to Cristiano's shirt number. The supernova print is juxtaposed with a chrome swoosh flecked with silver fleck and a Blue Glow outline. 

“It’s great to collaborate with Nike. It gives me added confidence to know that they take my thoughts to create the best boot for me,” said Cristiano Ronaldo.  “In addition to the way the boots perform, it’s also cool when we create something that represents my personality and style of play.  It's a very special relationship." 

Since its original launch over 10 years ago, the Mercurial has always stood out. Bold and exciting, the boot’s innovative lightweight design and striking color designs ensure players are always noticed while performing at their best.

In today’s highly technical and fast game, straight line speed and the ability to simply pass a player is only part of an athlete's skill set. Combining performance innovation and a heritage of lightweight speed boots, the Nike Mercurial IX takes this legacy to the next level for players who rely on tight cuts and turns combined with bursts of explosive speed to beat the opposition. 

"That commentator was right, Cristiano is 'out of this world' and this boot pays homage to that," said Dekovic.    

CR7 Collection

From on-pitch dominance to off-pitch cool, Nike Sportswear releases a collection of sport classics inspired by the legendary style of one of the world’s greatest athletes. Created for the player who knows no limits and demands the ultimate in craft and performance both on and off the pitch, the CR7 Collection serves the complete lifestyle of the athlete. Using a performance approach to lifestyle design, the CR7 Collection offers functional utility, comfort, and protection from the elements without sacrificing style. 
Inspired by Cristiano’s superstar status, a range of jackets including the butter soft CR7 Leather Track Jacket, precipitation ready CR7 Saturday Jacket, CR7 Reversible Jacket, and two CR7 Tee’s allow athletes to move effortlessly between the worlds of sport and style regardless of the weather.

Available soon on www.prosoccer.co.za

adidas Revolutionises the Running Watch

In November 2013, adidas will launch miCoach SMART RUN, the most advanced and intuitive wrist based running device on the market. For the first time, runners of all abilities will be able to track their runs using GPS mapping, monitor their heart rate off their wrist, listen to their favorite music and get real-time coaching – all in a single yet simple, color touch screen running watch.

There are no cables, straps and additional sensors with this unique all-in-one device; SMART RUN uses optical technology to track your heart rate from your wrist. An in-built accelerometer counts every step so you can monitor your stride rate. GPS tracks your speed, distance and logs your route and, a MP3 player with Bluetooth® wireless audio delivers music and audible coaching guidance, delightfully solving those problems of flailing headphone cables and music players. 

adidas and the Mexican Football Federation announce the new "Tricolor" jersey

 
Today, adidas and the Mexican Football Federation announce the official on-pitch presentation of the National Team's uniform, during its FIFA World Cup Qualifier match against Panama at the Estadio Azteca in Mexico City, Mexico. 

Mexico's National Football team is the first of all adidas sponsored teams to present its new uniform. The match kit will convey the entire country's hopes and optimism as the team battle to qualify for the 2014 FIFA World Cup Brazil™.

The new jersey features a bi tonal green base, to form a unique and premium design, while the elegant white touches on the chest, sleeves and the iconic three stripes add to the overall look of the jersey. 

 FMF's crest is located in the middle of the chest, accompanied by a graphic element expressing the strength, passion and pride of an entire nation. The word MÉXICO on the back of the jersey, balance out the design with a subtle bow to the country's rich past

The new kit is the lightest in FMF history thanks to adidas adizero engineering, which combines different technologies to offer the lightest football kit, allowing players to remain fast, cool and comfortable on the pitch.

On the new kit, adidas' Brand Director, Teodoro Husemann commented: "For adidas it is an honor to outfit the National Team. We have developed the lightest jersey, with an innovative and unique design, while staying true to our principle of offering only the best to our athletes, the Mexican Federation, and football fans on our way to FIFA's World Cup 2014"

The new Mexico kit will be available globally from November 14th in selected adidas retail outlets, associated stockists and online at www.prosoccer.co.za. Join the adidas football conversation at https://www.facebook.com/prosoccersa or on Twitter: @prosoccersa.

adidas and A.C. Milan announce the extension of their partnership until 2023

adidas and A.C.Milan together until 2023. The new agreement to extend the partnership started in 1998 has been made official today: a very rare achievement in the football world.


Since 1998 the club based in via Turati enriched its palmares with 11 trophies: 3 Italian Championships, 1 Italian Cup, 2 Italian Supercups, 2 UEFA Champions Leagues, 2 UEFA European Supercups and 1 FIFA Club World Cup. This impressive list is completed by the Golden ball and the FIFA World Player award won by Kakà, always under the sign of the three stripes.


One of the most relevant news about the contract concerns the implementation of further synergies on the digital communication platforms, reinforcing the relationship between adidas and AC Milan on and off the pitch.



The agreement has been announced by Adriano Galliani, A.C Milan Vicar Vice President and Managing Director A.C.Milan, Jean-Michel Granier, Managing Director adidas Italy, and Herbert Hainer, CEO adidas Group. Kakà and De Sciglio, both adidas athletes, represented the team at the press conference.


"During these first 16 years I have always appreciated the AC Milan attitude and commitment to reach great victories on the pitch but also to consolidate AC Milan as a global brand, becoming the most winning club in the world but also one of the most beloved teams worldwide" said Herbert Hainer, CEO adidas Group. "I am very happy to see the three stripes associated for the next 10 years to an asset with which we celebrated great victories."
Get AC Milan merchandise on www.prosoccer.co.za

adidas Release Limited Edition of World's Most Popular Football Boot

adidas is proud to unveil a limited edition version of their most famous football boot to date: the iconic Copa Mundial. 

Released in 1982, the Copa Mundial is the best-selling boot in football history and has been worn by some of the all-time greats including Franz Beckenbauer, Michel Platini, Zico & Karl-Heinz Rummenigge. Since then it has been sold over 10 million times and was actually the last revolutionary product innovation created by sporting goods legend and founder of the adidas brand Adi Dassler. He had been personally involved in the early development of the original Copa Mundial before he passed away in 1978. 

adidas will release a limited number of pairs of the special White Copa Mundial available to footballers globally and they are sure to become a collector's item when they go on sale tomorrow. 

Visit our boot section on www.prosoccer.co.za

Nike Unveils Barcelona 3rd Kit For 2013/14 Season

This season FC Barcelona will play in a new third kit – a powerful black jersey highlighted with yellow accents that embodies the style and craft of the La Liga BBVA title holders. 

The shirt is predominately black with vibrant yellow side stripes and a modern sport crew neck. Inside both the collar and the sleeves, fans will find a subtle nod to the history and culture of the club with red and vibrant yellow stripes of the Senyera –the Catalan flag. 

adidas Real Madrid Third Kit For 2013/2014 season

adidas and Real Madrid present the Third kit that the team will be sporting for the 2013 /2014 season. 

As from today Real Madrid fans will be able to buy the new third kit to be worn by their footballing idols this year, at official Real Madrid and adidas retail outlets as well as authorised distributors. 

 

Kick-off time for a UEFA Champions league fixture is always a special moment for Madrid. The city comes to a standstill in tribute to one of the great sporting spectacles of the year. The day is proclaimed officially over, and the fight for the title in Europe's top football competition commences. These are moments when the orange hues of sunset come alive and charge the city with vibrant energy. This is the energy that Real Madrid will proudly display as it strives to win its 10th Champions League title, under the strapline "real energy. real madrid".