CHELSEA HOME 15/16 BY ADIDAS

Don't like 'em? They don't care. Adidas launch the new 2015/16 Chelsea home kit in typically aggressive fashion with a new message, “If it’s not blue, it will be”, as they target European and domestic domination this season.

The home shirt stays predictably loyal to tradition but takes inspiration from several classic 1980s shirts by using several design features which made these kits fan favourites. White and red trims at the collar, sleeves, shorts and socks ties back to the club's kit history and vertical pinstripes return having been a feature of several iconic shirts from the past 30 years.

Alongside the central design details, the shirt also includes a unique feature in that a finger print is woven onto a label on each shirt symbolising each individual’s identity and representing a move by adidas to closer connect the fans to the club. The “If it’s not blue, it will be” campaign is only just beginning, with Chelsea and adidas set to launch a number of vines including Diego Costa turning a fan’s kit from red to blue, to Cesar Azpilicueta and Eden Hazard changing a new car from red to blue. The series will land across social channels from the 16th July and throughout the club’s US tour.

After years of Samsung sponsorship, the Yokohama Tyres logo might take some getting used to, but overall it feels a lot fresher than previous designs. Our only problem? Those top two images of Costa and Oscar are all a bit "key change in a boyband video", ya know? The shirt will be worn on the club’s pre-season tour to the US with a formal reveal at a grass roots football event in Harlem on 21st July.

The Chelsea 2015/16 Home Shirt is available from select stockists including Pro Soccer SA.

ARSENAL AWAY 15/16 BY PUMA

PUMA are certainly making themselves heard with their Arsenal kit launches this season as they followed up their extravagant home shirt reveal by unveiling the club's new away strip during the Gunners' pre-season tour of Singapore.

Putting on a show for their excitable Asian fan-base PUMA launched Arsenal's new away colours with the help of the players who will wear the strip for the first time when they take on a Singapore Select XI tomorrow. The shirt itself is a combination of both Arsenal and PUMA’s heritage, with a design that reinterprets a classic PUMA Football graphic combined with an Art Deco ‘A’ which is inspired by Arsenal’s past. 

Inspired by the double winning gold away strip of 2001/02 where the club picked up the Premier League and FA Cup PUMA dirty up Arsenal's traditional yellow away tones to create a shirt in a deep rich gold with a diamond graphic that repeats across the front and back panels. Combine it with the 2015/16 home shirt and Arsenal have got a couple of smart work uniforms for the upcoming season.

The Arsenal 2015/16 Away Shirt is available from select stockists including Pro Soccer SA. What you saying Gooners?

WEST HAM AWAY 15/16 BY UMBRO

Inspired by one of the first claret and blue kits worn by the club, West Ham and Umbro unveil their 15/16 away kit that takes inspired traditions to a whole new level of chic.

Mixing performance with tradition Umbro have given the jersey a contemporary feel with a disruptive graphic across the front and sleeves as well as a v neckline featuring a rib placket. Very much holding true to their tailored roots, this kit has several touches of perfection that make those fine details ever more powerful.

Umbro has again paid homage to the momentous final season by including the ‘Boleyn Ground 1904-2016’ sign-off underneath the club crest as well as on the back neck area.

The blue shorts with claret trim have a tailored silhouette with a reduced volume waistband for optimum fit and comfort. The mesh back yoke offers ventilation. Umbro’s attention to design detail is illustrated by the claret coloured internal drawcord.

A celebration of football design, it's a real cut above. Umbro are holding no prisoners with fresh thinking creativity flowing, the West Ham kits for the 15/16 season pay due respect for the legacy taken from the Boleyn Ground. Heroic.

West Ham United’s 2015/16 away kit is available for pre-order now and is available to buy from July 29th from various stockists including Pro Soccer SA.

Best Premier League signings of the Summer

With the Premier League Season less than a month away we look at 5 of the Top signings of the Summer and how they can improve their teams.

Lets start this off with a familiar name to the Premier League and London specifically,

Petr Cech - Arsenal FCCech was signed by Arsenal in June, Jose Mourinho was reluctant to let his back up shot stopper go to a rival club.

Chelsea owner Roman Abramovich granted Cech the move as he had been a fantastic servant to the club helping them win their first Premier League title back in 2005.

What Cech offers Arsenal that their other goal keepers don't is proven Premier League consistency.

He played the fewest games last season of his Chelsea career but still managed 4 clean sheets in 7 appearances which is one more than Arsenals Wojciech Szczesny managed in 17 games.

Cech's first Arsenal appearance comes against his old club Chelsea on the second of August in the Charity Shield.

Toby Alderweireld - Tottenham HotspurAlderweireld agreed to join Tottenham from Athletico Madrid on a five-year contract which runs until summer of 2020 at White Hart Lane despite Southampton threatening legal action over the transfer.

The transfer fee is estimated to be £11.5 million. He will be reunited with former Ajax teammates Christian Eriksen and Jan Vertoneghen who previously joined the North London side from Ajax.

Spurs will be hoping he can replicate his form he showed for Southampton last season which resulted in them having one of the best defenses in the league.

With centre back Younes Kaboul only managing 21 appearances in the Premier League in the past three seasons the hope is Alderweireld can replace him at the heart of the Spurs defense.

James Milner - LiverpoolMilner, who will wear the No.7 jersey at Anfield, turned his back on Champions League football with the deposed Premier League champions plus a more lucrative contract extension at the Etihad Stadium to become Liverpool’s first Summer signing on a £150,000-a-week deal.

Milner agreed to the Anfield move after being assured Rodgers would remain Liverpool manager following an end-of-season review conducted by the club’s owner, Fenway Sports Group.

The 29-year-old has admitted he was convinced to leave City by Rodgers’ willingness to hand him the central position that Roberto Mancini and Manuel Pellegrini could not offer on a regular basis at the Eithad.

Bastian Schweinsteiger - Manchester UnitedThe Red Devils agreed a fee of around £15million with Bayern Munich for the German World Cup winner's services and he will join the squad on their Pre-season tour of America.

The 30-year-old made more than 500 appearances for Bayern Munich, winning over 20 major honours and said that he wouldn't have left the Bundersliga champions for another other team other than the Red Devils.

Schweinsteiger worked with manager Louis van Gaal during the Dutchmen's 2 years stint at the club from 2009 till 2011.

The hope is his winning mentality and experience can push Man United into title contenders.

Andre Ayew - Swansea CitySwansea City announced that Ayew had joined the club on a free transfer, signing a four-year contract with the Swans in June.

Andre, son of African Football favorite Abedi Pelle had been linked with a move to the Premier League for years.

He could end up being the steal of the transfer as Ayew brings energy and goals to Swansea having only once failed to hit double figures during his time at Marseille.

Article by Bradley Sisson

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