The new England kit was unveiled, with the first official sighting
via a picture posted on Twitter by England midfielder Jack Wilshere of a
pupil at his former school wearing the jersey, demonstrating that the
kit belongs to the nation, not just the players lucky enough to
represent England. Following its reveal via social media, Nike has
created a campaign emphasising that while the kit may feature technical
innovation and performance benefits, it cannot win games by itself, and
it is what the players do in it that counts.
Wilshere arrived to watch a training session at The Priory School in
Hitchin, Hertfordshire, before picking out lucky student Jason Kelly to
wear and reveal the shirt for the first time .
A clean, distinctive design takes the kit back to its roots with its
traditional colors of white and dark blue to celebrate the Football
Association’s 150th anniversary. The iconic three lions crest was
prominently featured in dark blue on the team's first kit, and once
again, the crest is the proud focus - now with a gold border, a gold
star above it signifying England’s World Cup win, and a gold ribbon
graphic below inscribed with "150 years" and the dates 1863 and 2013,
marking the Football Association’s anniversary.
The blue on the new kit is the same dark blue colour that featured on
England's first kit. Embodying the clean lines and understated style of
the best of English fashion, the white shirt features a dark blue
classic crew neck collar, while two side vents on the hem of the shirt
subtly feature the St George’s cross. The shorts are entirely dark blue
and the socks are white with a thin dark blue band at the top.
The kit showcases Nike’s belief in style, craft and pride while aiding
the performance of players with key technological features.
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