Sunday, December 29, 2013


New boots celebrate the greatest achievements of three of international football's most famous nations.

Earlier this year Nike launched the Nike Premier, a modern performance take on classic football boot design. The launch color was a defining black and white combination. For the latest incarnation of this timeless boot, Nike has created a limited edition run that celebrates three nations who have achieved glory on football's greatest stage: Brasil, England and France

The Nike Premier Brasil Edition comes in a stand-out Tour Yellow and White color combination. France is represented by a vivid Treasure Blue and White whilst the England design comes in Crimson and White. 

Each boot features a predominantly one color upper with the stud-tips matching that color on a white-based sole plate. The sock liner features a graphic referencing the year(s) the respective country was crowned champions. 

The premium leather used for the upper sets the benchmark for softness and feel for leather-based boots while the transitional flex in the sole plate provides a firm mid foot combined with a flexible and responsive forefoot.

The sole plate design provides excellent traction on a variety of surfaces. The boot also uses Nike's most anatomical last to-date, as seen on the Nike Hypervenom, which helps place the foot closer to the ball and ground for greater foot-to-ball feel and touch. 

The Nike Premier Brasil, England and France Editions are available at and soon on Remember to like us on Facebook.

Wednesday, December 25, 2013

adidas Unveils Brazuca: Official Match ball of 2014 FIFA World Cup Brazil

adidas unveiled Brazuca, the official 2014 FIFA World Cup Brazil™ match ball. 

The ball was revealed with a spectacular 3D light projection launch event held at the iconic Parque Lage in Rio de Janeiro. 

brazuca was named back in September 2012 following a public vote in Brazil involving 1 million football fans; the name "brazuca" is an informal local term which means "Brazilian", or to describe the Brazilian way of life. 

The colours and ribbon design of the ball panels symbolise the traditional multi-coloured wish bracelets worn in the country (fita do Senhor do Bonfim da Bahia), in addition to reflecting the vibrancy and fun associated with football in Brazil.  

Get the Brazuca Ball today on - Remember to like us on Facebook.

Nike Unveils 2014 France Kit

After the final whistle at an ecstatic Stade de France, members of the French National Team - Franck Ribery, Blaise Matuidi, Yohan Cabaye and Raphael Varane - unveiled the new French National Team home kit to be worn in Brasil next year. 

Combining the best in performance innovation with insightful design details, the new French kit captures the innate style and national pride of France with a sophisticated look. 

  The crest features a new design inspired by the 1958 crest and reflects players’ feedback of wanting to “feel the history of our country”. 

The cockerel-design has been enlarged, freed from its badge and given the space to again become the ultimate symbol of French national pride. 

It's also beautifully embroidered just above the heart and on the bottom of each player’s number, and a flag is placed on the inside of the neck on each kit.  

Get the new French FFF World Cup 2014 Jersey online now at - Remember to like us on Facebook.

adidas Presents The New Argentinean Football Federation Jersey

adidas is today proud to present the new official Argentinean Football Federation jersey to be worn by the team during the upcoming FIFA World Cup 2014 in Brazil. 

The most representative sign of the Argentinean passion, its national football team, and the most important and patriotic icon of the nation, the flag, come together in the design of this jersey. For the first time, through the sky-blue stripes of the shirt, there is a reflective visual effect simulating a Argentinean flag on top of a pole, waving in the wind. 

The crest also shows an evolution in this new design. Retaining its elegant essence, the golden AFA crest gains a more prominent presence contrasting with the white and the sky-blue colors of the shirt. It also contrasts with the golden lines on the sides and the upper side of the shirt. 

Buy the new Argentina 2014 Home Jersey now on - Remember to like us on Facebook

Monday, December 2, 2013

Nike launches new Brazil kit for the 2014 World Cup

Nike launched a key battle in its war for shirt supremacy on Sunday when it unveiled the kit Brazil will wear to host the 2014 World Cup.

 The Wolfsburg midfielder Luiz Gustavo appeared in Rio de Janeiro wearing the famous yellow shirt and the manager Luiz Felipe Scolari warned Brazil's rivals that the five-times champions aim to make an important alteration by winning the competition for a record sixth time.
"The shirt looks great, the only thing missing is a sixth star," Scolari said. "We aim to have that on there after the World Cup."

The Brazil shirt is Nike's top-selling international jersey and the company will do over a billion dollars worth of business in the South American country this year, said their vice president of communications, Charlie Brooks. Nike expects Brazil to be its third largest market in the world by 2017, behind the United States and China.

The sportswear rivals Nike and Adidas are battling over supremacy in the five- billion-euros soccer kit market. The two firms are virtually neck and neck in a market which the American company entered around 20 years ago.

The German company recently announced that it had extended its sponsorship agreement with Fifa to 2030, building on a partnership that dates back to 1970. The deal allows Adidas to supply match balls, kit for officials and volunteers and to advertise at World Cup venues.

Nike has a long-term deal with the Brazilian Football Confederation that has run since 1997. It also sponsors Neymar, the young Barcelona striker who will shoulder much of Brazil's expectation next year.

Nike is already celebrating an early victory in the kit war, as the supplier to 10 of the tournament finalists. Adidas and smaller German rival Puma each have deals with eight teams. Yet the top four teams in the Fifa rankings – Spain, Germany, Argentina and Colombia – all wear Adidas.

Available soon on