Continuing the storied history of the boot that transformed the
industry, Nike launches the new generation of the Mercurial to match the
speed of today’s game.
The new boot, unveiled today by Cristiano Ronaldo in Madrid, is born
from four years of R&D in the Nike Sport Research Lab. Driven by
insights from the world’s fastest athletes, the Superfly is created to
revolutionize speed.
First unveiled in 1998, the original Mercurial was a radical and
unprecedented piece of design that established Nike as the leader in
football boot innovation. With the new Mercurial Superfly, Nike has
created not just another cutting-edge boot but a leap forward for
on-pitch speed.
In honor of a memorable season, Nike celebrates one of the world’s
greatest footballers with a new, limited edition Mercurial. The
Mercurial Vapor IX CR7 Special Edition commemorates Cristiano Ronaldo's
remarkable season, in which he averaged more than one goal a game;
became the quickest player in his club’s history to reach 200 goals for
the club; and was officially recognized as the best player in the world.
The boot features a clean and simple white upper — a nod to Ronaldo's
affinity for white boots — and a special gold plate. Premium detailing
and a numbered heel highlight the limited run of this special boot.
In 2006, Brasil forward Ronaldo returned to football's world stage
debuting Nike’s latest boot technology. Featuring the first carbon fiber
heel-counter and a new high-visibility color, the 2006 Mercurial Vapor
was built for speed and comfort.
The ‘06 Mercurial, the 2014 Mercurial Vapor IX Fast Forward ’06 provides
today's players with modern boot technology inspired by visual elements
of the 2006 classic. Subtle graphic references and colors combine with
modern materials and innovation to celebrate the boot’s legacy of speed
while commemorating an iconic summer for Ronaldo and the Mercurial.
A small heel logo mark identifies the original year of inspiration, and
the sockliner tells the story of key moments in the Mercurial’s history.
In addition to the Mercurial, Nike also introduces new colorways for
summer 2014. The CTR360 2 will be offered in a striking crimson; the
Tiempo V in a shade of crimson with white; and the Hypervenom in vibrant
yellow.
Building on Nike’s history of groundbreaking innovation in performance
footwear, the radical new Magista Football boot redefines the concept of
how football boots look and perform.
Providing improved fit, touch and traction, the boot is designed for the
needs of the creative playmaker. Nike Flyknit technology has been
engineered for football for the first time, allowing the foot to get
closer to the ball and to deliver enhanced ball-feel and control. The
boot was unveiled by FC Barcelona playmaker Andrés Iniesta in Spain.
