adidas Introduces World's Lightest Ever Football Boot, and it is Crazylight…

Following the recent launch of the Samba Primeknit, adidas is proud to reveal yet another game-changing football innovation: the adizero™ f50 crazylight. 

 

At an incredible weight of 135g, the adizero™ f50 crazylight is the lightest commercial football boot produced… ever… and shaves an incredible 20% off the weight of the current inline adidas adizero™ f50. 

 

In recent weeks adidas has proven its leadership in football innovation with the world's first knitted football boot (the adidas Samba Primeknit); the world's first all-in-one knitted football boot and sock hybrid (the adidas Primeknit FS); and following on from the "concept" launch of the adizero 99g boot in the adidas Football Innovations Lab in London last year, adidas has continued to push boundaries and are proud to bring their all new technologies to the adizero™ f50 crazylight. 

 

The new adizero™ f50 crazylight has been developed along with the best players in the World and will be worn on field exclusively by Gareth Bale, who officially debuts the boots on field tomorrow evening (Tuesday 18th March) when Real Madrid C.F. face FC Schalke 04 in the UEFA Champions League second leg tie. 

 

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adidas Designers Hunting Down Inspiration For WC Football Jerseys

Every adidas jersey for the 2014 football world cup is a nation's symbol and has its own story. Where the designers get their inspiration from is sometimes more unconventional than you would think. 

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Premier League Launches First International Fan Park in SA

The Premier League has teamed up with Barclays to develop the league’s first fan park outside the UK. Johannesburg will host the first Barclays Premier League Live event.

Up to 24,000 fans will be able to watch five live matches broadcast on a 100 metre square screen and meet EPL players at the Zoo Lake Sports Club in Johannesburg over two days – March 29 and 30.

Barclays Premier League Live is billed as “a free interactive experience designed for the entire family to enjoy”. There is capacity for 12,000 supporters each day and admission is on a first-come, first-served basis. The live matches being screened on those two days include Arsenal v Manchester City and Liverpool v Tottenham Hotspur.

Premier League CEO Richard Scudamore said: “Barclays Premier League Live is an exciting way to engage with fans around the world.

“What they love is the excitement of the football and the passion of the crowds and we think Barclays Premier League Live will be the next best thing to being at the ground.

“It is very fitting that we are debuting Barclays Premier League Live in South Africa because SuperSport are our longest standing international rights holder and have played a great role in bringing Premier League football to hundreds of millions of supporters right across sub-Saharan Africa.”
 
With every EPL match day broadcast to 212 territories and 804 million homes, the Premier League is said to be the biggest continuous annual global sports event in the world.

 
The Premier League said the new fan park “is all about rewarding those fans and showcasing the passion and excitement of Barclays Premier League matches and grounds”.

Barclays Premier League Live will be an annual event and next season will head to the USA and Asia for the 2015/16 season.

Former Liverpool striker Robbie Fowler and ex-Chelsea captain Marcel Desailly will take part in the inaugural event. Mark Fish and Lucas Radebe, who along with Phil Masinga were the first South Africans to play in the Premier League, are also participating.

 
Steven Pienaar, the South African who plays for Everton, said the Barclays Premier League Live will be a big hit.

“South African fans are very passionate about their football and this is a great way for them to watch the Premier League. I am sure the people will embrace it and it will be another special sporting occasion in my country,” he said.

In Johannesburg, a number of zones are being set up to bring the Premier League competition to life:

• The Trophy Zone – fans can get up close with the Barclays Premier League Trophy.

• The Club Zone – supporters will be able to learn more about the 20 league clubs, and through green screen technology, will be able to picture themselves lifting the championship trophy decorated with the ribbons of their favourite club.

• The Screening Zone – visitors will experience the noise and excitement of match day before learning all about the winning teams and captains of the Premier League in this exclusive film.

• The Pitch Zone – a mini-football pitch where Premier League clubs will be conducting skills sessions with local football teams, while young fans get the chance to have a game of football run by Premier League community coaches.

• The Skills Zone – three football skills pods for supporters to test their accuracy, close control and shooting power.

• The Live Match Zone – the main arena where fans will watch the live matches on a 100 metre square screen, the biggest screen in South Africa.

  

 • The Official Merchandise Zone – this zone will be run by the Official Merchandise partner for the event Pro Soccer. Fans will be able to purchase official Barclays Premier League Club Merchandise like Home and Away shirts, Jackets, Hoodeys, Caps, Polo's etc... Fan's will also be able to have their favourite players name and number printed onto their shirts with official EPL printing. Barclays Premier League Live t-shirts will also be on sale in the merchandise zone to take home as a token of the event.

Fans will also well served by areas offering food and beverages. 

Premier League sponsors and partners Barclays, EA Sports, Nike, Pro Soccer and Topps will have event stands as will a number of clubs, including Cardiff City, Chelsea, Tottenham Hotspur and Sunderland.

Fans can keep up with the latest event developments at the website www.BPLLive.com and can follow Twitter updates via @premierleague and the hashtag #BPLLive.

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adidas Launch Boots to Celebrate Leo Messi´s 371 Goals Record

adidas is proud to celebrate record breaker Leo Messi and announce the exclusive and limited edition "Messi 371". A bespoke series of 371 pairs of adidas adizero f50 Messi boots to celebrate the Argentinian´s record-breaking 371 club goals in all competitions.

 

 

Four-time Ballon d'Or winner Leo Messi has truly torn up the history books over the years, breaking many records in the process but his impressive 371 goal haul at the age of 26 surely confirms his place as one of the best players to ever play the game. Having eclipsed Gerd Muller´s 85 goals in a single season two years ago, he has gone on to score 371 goals in all competitions for his club. 

 

 

In an adidas first, each pair of boots will feature a different design on the left and right foot, inspired by Messi´s goal scoring stats, separating the percentage of goals he's scored with his left foot, right foot and head. The boots also carry the unmistakable Messi boot customisation with the name of his son Thiago and date of birth printed on the side of the product. Each pair will be uniquely numbered #001 - #371. 

 

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Nike’s New Summer Soccer Footwear Collection

In 2006, Brasil forward Ronaldo returned to football's world stage debuting Nike’s latest boot technology. Featuring the first carbon fiber heel-counter and a new high-visibility color, the 2006 Mercurial Vapor was built for speed and comfort.

 

 

The ‘06 Mercurial, the 2014 Mercurial Vapor IX Fast Forward ’06 provides today's players with modern boot technology inspired by visual elements of the 2006 classic. Subtle graphic references and colors combine with modern materials and innovation to celebrate the boot’s legacy of speed while commemorating an iconic summer for Ronaldo and the Mercurial. 

 

A small heel logo mark identifies the original year of inspiration, and the sockliner tells the story of key moments in the Mercurial’s history.  

 

In addition to the Mercurial, Nike also introduces new colorways for summer 2014. The CTR360 2 will be offered in a striking crimson; the Tiempo V in a shade of crimson with white; and the Hypervenom in vibrant yellow. 

 

 

 

  

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How adidas Developed Brazuca

It required a lot of energy, know-how and passion until Brazuca made all grades to become the official ball of the 2014 football world cup. Get insights into the development process of a high-tech product.



These exciting insights are provided by Jochen who claims that the adidas Brazuca is his baby. Rightly so. He's product manager at adidas and his job is to own and pull the strings for the ball's entire product development process from idea, over design to production and marketing.

To make a career sitting in the center of all this requires many different personal characteristics but definitely a lot of passion. Therefore, for Jochen and his colleagues a football like Brazuca is more than just a ball. It's their baby.

Jochen explains in the video what his typical daily job tasks as a football product manager include and which challenges he needed to overcome during the process of developing the Brazuca ball, the official match ball for the 2014 Football World Cup in Brazil. Good time management and people management skills are just two more prerequisites for ensuring everything goes smoothly and on schedule so that the Brazuca ball is ready on time for the 2014 World Cup.

One of Jochen's personal highlights during Brazuca's development was product testing with Zinedine Zidane in Madrid, Spain.

The video is part of a series of clips portraying employees from behind the scenes of adidas Football. Eleven key players from the adidas Innovation Team, Football Design, Sports Marketing, Athlete Services, Football Product Management and more share informative, entertaining and very personal insights about their jobs, the adidas philosophy and their personal experience of having been an central member of the adidas World Cup team.

It shows that the sports business comes in many faces and variety. A lot of action takes place behind the scenes and goes unnoticed by the public. adidas opens its doors and lets you have a peak at all the various workflows behind the sports industry.

More information about Brazuca, the official match ball of the FIFA World Cup 2014.

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How adidas Innovates For The 2014 World Cup

Take a look behind the scenes of adidas' innovation center where the latest technologies for the 2014 Football World Cup were created and tested. These guys job: determine the future of sports. 

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Introducing The Nike Magista

Building on Nike’s history of groundbreaking innovation in performance footwear, the radical new Magista Football boot redefines the concept of how football boots look and perform.

 

 

 

 

 

 

Providing improved fit, touch and traction, the boot is designed for the needs of the creative playmaker. Nike Flyknit technology has been engineered for football for the first time, allowing the foot to get closer to the ball and to deliver enhanced ball-feel and control. The boot was unveiled by FC Barcelona playmaker Andrés Iniesta in Spain. 

 

 

 

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adidas Primeknit FS

Following the recent launch of the world's first knitted football boot, the adidas Samba Primeknit, adidas gives fans a glimpse of the football boots of the future by unveiling the new adidas Primeknit FS. 

 

The limited edition Primeknit FS will be produced in a black, white and red design and is the world's first all-in-one knitted football boot and sock hybrid. This unique 'sock silhouette' design will provide a bespoke second-skin feel that will offer the perfect fit from toe to calf. The sock improves ball to foot touch compared to boots with traditional overlays, edges or laces.

 

 

While the adidas Primeknit FS remains in design phase and is currently being treated as a "concept model", adidas is currently working with its top players to finalise development of the product and release it on pitch later this year. The one piece design and strong light yarns of the Primeknit FS is expected to provide new levels of flexibility and comfort with stability and strength equal to that of conventional boots. Each yarn receives a high precision coating that guarantees water resistance even in the most challenging conditions. 

 

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Swiss New Puma 2014 Kits

PUMA launched the new official home and away play kits for the Swiss National team, who are preparing for their tenth appearance in the FIFA World Cup.

 

The new kits feature PUMA’s new football apparel innovation PWR ACTV, a first-to-market use of both athletic taping and compression within the apparel. The ACTV tape is strategically placed within the garment to provide micro-massages on the skin, working with the human body to help maximise performance and provide players with a faster, more effective energy supply to the active muscles. This combined with the underarm mesh inserts for increased breathability and freedom of movement, will help Switzerland have a competitive advantage at this year’s World Cup. 

 

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Puma Unveils Uruguay 2014 Kits

Ahead of Uruguay’s match against Austria today, PUMA has revealed the new kits that the team will wear in Brasil this year, where they will look to repeat the success of their 1950 FIFA World Cup win. La Celeste will debut the new kit on pitch tonight in their match against Austria in Klagenfurt. The new kits feature PUMA’s new football apparel innovation PWR ACTV, a first-to-market use of both athletic taping and compression within the apparel. The ACTV tape is strategically placed within the garment to provide micro-massages on the skin, working with the human body to help maximise performance and provide players with a faster, more effective energy supply to the active muscles. This combined with the underarm mesh inserts for increased breathability and freedom of movement, will help Uruguay have a competitive advantage at this year’s World Cup.

 

 

The design of the home shirt is inspired from the Uruguay national flag and the national team’s nickname La Celeste (the sky blues). The May Sun, a national emblem and feature on the national flag, is represented as an embossed print behind the team crest, and blue and white striped inserts on the sleeves represent the stripes from the national flag. The design of the neck and collar is modeled on heritage Uruguayan football fashion. 

 

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Brasil New Nike 2014 Away Kit

This year's host of football’s greatest tournament, the Brasil national team, pays tribute to the previous host by giving fans in South Africa a special look at its 2014 kit.

 

 

On March 5, Brasil will played the first half of a friendly in Johannesburg vs. South Africa wearing its new home kit. In the second half, the Seleção is surprising the crowd with the first on-pitch appearance of the new Brasil away kit, completing the national team 2014 wardrobe composed of home, away and third kits. 

 

The traditional away blue jersey features tonal stripes that celebrate the country’s national pride through a series of tiny geometric circles and diamonds taken from the Brasilian flag. Blue gradients of the stripes add to the jersey’s dynamic style. 

 

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Portugal Unveils New Nike Home Kit For 2014

The new Portugal home kit celebrates the Portuguese Football Federation’s centenary by combining the best in performance innovation with powerful national symbols and design details, creating a unique and electrifying new look. 

 

The new Portugal home jersey boasts a tonal design of dark red and bright red stripes on the top half and sleeves. The varying sized stripes create an energizing graphic that provides a sense of speed and exhilaration. 

 
The jersey features a dark red V-neck collar and cuffs with green trim. On either side of the Portuguese Football Federation’s crest are the years 1914 and 2014 to commemorate their centenary. 

 

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