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Wednesday, April 23, 2014
Nike Opens First Football-Only Store in Brasil
Today, Nike opens its first football-only store in Brasil. Located in
the legendary neighborhood of Rio de Janeiro's Copacabana, the opening
celebrates Nike's rich heritage with Brasilian football and coincides
with the global spotlight on this summer's tournament.
Located on Nossa Senhora de Copacabana Avenue, the new store is a
three-story retail experience offering the latest football gear
including match-day uniforms, performance products, equipment, and the
complete look of football, including sportswear.
Sunday, April 13, 2014
Warrior Unveils Liverpool Home Kit For 2014/15
Taking inspiration from the glory years under the leadership of Bill Shankly the 2014/15 home kit stays true to the heart of LFC’s iconic identity whilst incorporating dynamic design and contemporary style. The famous, bold, block red is framed by mirrored white piping to give the striking appearance is further enhanced by a geometric LFC jacquard weave, another unique feature for 2014/15.
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Thursday, April 10, 2014
The Mercurial Vapor IX CR7 Special Edition
In honor of a memorable season, Nike celebrates one of the world’s
greatest footballers with a new, limited edition Mercurial. The
Mercurial Vapor IX CR7 Special Edition commemorates Cristiano Ronaldo's
remarkable season, in which he averaged more than one goal a game;
became the quickest player in his club’s history to reach 200 goals for
the club; and was officially recognized as the best player in the world.
The boot features a clean and simple white upper — a nod to Ronaldo's affinity for white boots — and a special gold plate. Premium detailing and a numbered heel highlight the limited run of this special boot.
The boot features a clean and simple white upper — a nod to Ronaldo's affinity for white boots — and a special gold plate. Premium detailing and a numbered heel highlight the limited run of this special boot.
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Tuesday, April 8, 2014
adidas Football "Forever Blue" Chelsea FC 14/15 Kit
Introducing "Forever Blue", the new campaign from adidas and Chelsea
Football Club designed to launch the new home kit for the 2014/15
season.Chelsea Football Club and adidas are delighted to unveil the new
home kit for the 2014/15 season, which is available now for pre-order.
The launch is accompanied by an exciting new campaign, 'Forever Blue', featuring a stunning video in which five Chelsea players are captured in their favourite Chelsea moment and immortalised in unique sculptures.
Narrated by manager, Jose Mourinho, the video references iconic goals, saves and celebrations that will live long in the memory. It features Petr Cech's penalty save from Bayern Munich's Bastian Schweinsteiger which set up our first Champions League success in 2012, Fernando Torres's opening goal against Benfica in last season's Europa League final, Gary Cahill's volleyed strike against Spurs, Oscar's wonder goal against Juventus and most recently Eden Hazard's hat-trick against Newcastle in the Premier League.
The campaign, which follows on from last year's memorable "It's Blue. What else matters?" imagery, sees the players eventually breaking free from their sculptures to reveal the new kit for the 2014/15 season, ready to create many more moments that will be Forever Blue.
The new shirt is designed using engineered fabric showing contrasting
blue tones on the front panel, including a two-tone striped design, and
also includes the latest premium adidas technologies such as the
industry-leading breathable material – ClimaCool. The design takes
inspiration from club kits in the late 1980s and early 1990s.
The launch is accompanied by an exciting new campaign, 'Forever Blue', featuring a stunning video in which five Chelsea players are captured in their favourite Chelsea moment and immortalised in unique sculptures.
Narrated by manager, Jose Mourinho, the video references iconic goals, saves and celebrations that will live long in the memory. It features Petr Cech's penalty save from Bayern Munich's Bastian Schweinsteiger which set up our first Champions League success in 2012, Fernando Torres's opening goal against Benfica in last season's Europa League final, Gary Cahill's volleyed strike against Spurs, Oscar's wonder goal against Juventus and most recently Eden Hazard's hat-trick against Newcastle in the Premier League.
The campaign, which follows on from last year's memorable "It's Blue. What else matters?" imagery, sees the players eventually breaking free from their sculptures to reveal the new kit for the 2014/15 season, ready to create many more moments that will be Forever Blue.
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Nike Unveils Mercurial Tropical Pack
As the countdown to Rio continues, and the summer tournament draws
nearer, Nike unveils the new Mercurial Tropical pack. Bold new graphics
and colors draw inspiration from the jungles of Brasil and offer an
energetic option to players looking for speed.
The boot’s unique pattern draws inspiration from the shapes and colors
of the Amazon, the world’s largest and most biodiverse tropical
rainforest, the majority of which is in Brasil.
Combining performance innovation and a heritage of lightweight boots made for fast players, the Nike Mercurial Vapor IX takes this legacy of speed to the next level for players who rely on tight cuts and turns combined with bursts of explosive speed to beat the opposition.
The unique tropical print is digitally printed, allowing for graphics that won’t compromise the All Conditional Control (ACC) finish.
Combining performance innovation and a heritage of lightweight boots made for fast players, the Nike Mercurial Vapor IX takes this legacy of speed to the next level for players who rely on tight cuts and turns combined with bursts of explosive speed to beat the opposition.
The unique tropical print is digitally printed, allowing for graphics that won’t compromise the All Conditional Control (ACC) finish.
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Nike Soccer Unveils U.S. National Team Away Kit
The U.S. Men’s National Soccer Team will compete in Brasil this year in a bold and deeply patriotic new away kit.
The new away jersey has a modern crew-neck collar and consists of three
bands representing the colors of the American flag. The base color of
the jersey and the cuff of the sleeves feature a prominent red. The
upper torso and top sleeves include a bold blue tone, and a white chest
band extends over the middle of both sleeves.
Inside the back of the neck is a pennant tab featuring thirteen red and
white stripes to represent the original thirteen colonies that declared
independence and formed the first states.
In a portrait series lead by Clint Demspey and Sydney Leroux, a group of
notable athletes and fans were photographed wearing the new kit to show
their support for the team. Included are football players Andrew Luck
and Ndamukong Suh; skateboarders Eric Koston and Sean Malto; track and
field gold medalist Allyson Felix; and former U.S. National Team member
Alexi Lalas; music producer Diplo; musicians HAIM; and one of Brooklyn's
finest filmmakers Spike Lee.
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England Unveils New Nike Home & Away Kits For 2014
England and Nike unveiled new home and away kits for 2014, revealing
designs that focus on English football history and culture, and carry
the best in performance innovation.
The new England home jersey is a pure and brilliant white with an engineered pinstripe in the fabric. White satin tape on the shoulders gives the jersey a distinctive shine.
Nike has also collaborated with renowned English typographer Neville Brody to create a new font for the names and numbers on the back of this England jersey.
The new England away jersey features a bold red tonal pinstripe design subtly infused with a graphic interpretation of St. George’s cross on the front. The St. George’s cross, representing the English patron saint, is an optical illusion and cannot be seen up close, coming into focus only from a distance.
The new England home jersey is a pure and brilliant white with an engineered pinstripe in the fabric. White satin tape on the shoulders gives the jersey a distinctive shine.
Nike has also collaborated with renowned English typographer Neville Brody to create a new font for the names and numbers on the back of this England jersey.
The new England away jersey features a bold red tonal pinstripe design subtly infused with a graphic interpretation of St. George’s cross on the front. The St. George’s cross, representing the English patron saint, is an optical illusion and cannot be seen up close, coming into focus only from a distance.
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Nike Unveils Portugal Away Kit For 2014
The new Portugal away kit for the 2014 season is stylish and luxurious, infused with the best in performance innovation.
With the white away jersey, Nike designers wanted to give Portugal a tailored, well-dressed look. It boasts a unique two-level stand collar and blue cuffs.
On either side of the Portuguese Football Federation’s crest are the years 1914 and 2014 to commemorate the team's centenary.
Inside the back of the neck is a white pennant tab featuring the Order of Christ, an evocative Portuguese cross that pays homage to the nation's rich seafaring history. The cross radiated from the sails of the ships helmed by great Portuguese explorers during the 15th century.
With the white away jersey, Nike designers wanted to give Portugal a tailored, well-dressed look. It boasts a unique two-level stand collar and blue cuffs.
On either side of the Portuguese Football Federation’s crest are the years 1914 and 2014 to commemorate the team's centenary.
Inside the back of the neck is a white pennant tab featuring the Order of Christ, an evocative Portuguese cross that pays homage to the nation's rich seafaring history. The cross radiated from the sails of the ships helmed by great Portuguese explorers during the 15th century.
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The Netherlands Unveil Nike Away Kit
The Netherlands will wear a unique and vibrant new away kit that
combines performance innovation with design details from Dutch culture -
unveiled at Westergasfabriek in Amsterdam by national team players Joël
Veltman, Davy Klaassen and Jean-Paul Boëtius.
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The new Netherlands jersey features an isometric grid pattern of
interlocking chevrons that start at the top as bright blue and gradually
become darker, ending as imperial purple at the hem.
This design also reflects the essence of Dutch football and the dynamic
style of National Team Coach Louis van Gaal’s team, wherein each player
subverts themselves to the team and intricate passing and movement
conforms to a system.
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