Wednesday, May 21, 2014

Nike and FC Barcelona Unveil 2014-15 Home Kit

Nike and FC Barcelona today unveiled the new home kit for the 2014-15 season, uniting stars from the present first team and the future talent of the club as they look to next season and beyond. 
 
 
From the famous La Masia – the home of FC Barcelona’s youth academy - to the iconic Camp Nou, FC Barcelona’s footballers are synonymous with a unique playing style and the philosophy of nurturing young talent to craft victory on the pitch.  


FC Barcelona B-team players Sergi Samper, Edgar Ié and Jean Marie Dongou Tsafack joined established first-team members to unveil the new kit as the home strip celebrates the return of the Blaugrana for the 2014-15 season with a bold and classic look. 



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Monday, May 19, 2014

Arsenal to release limited edition shirt to commemorate FA Cup victory

Arsenal are to create a commemorative shirt following their FA Cup win, celebrating the 20-year partnership with Nike that has come to an end this season.

It is is a patchwork of many different Arsenal kits from years gone by, and will be produced after the ending of their nine-year run without silverware.
The Gunners won the FA Cup on Saturday, coming back from two goals down to beat Hull 3-2 in extra-time. 

Nike has enjoyed a wonderful partnership with Arsenal Football Club,' said Marc van Pappelendam, the Vice President of Nike UK & Ireland.
'The kits that Nike has produced for the club over the last twenty years tell a story; a timeline of quality that will be remembered for a long time to come.' 

The shirt, which uses the current 2013-14 home kit as its base, incorporates a unique design that is inspired by a selection of iconic Arsenal kits from the past two decades - including the shirt from the 'Invincibles' season, and the red currant shirt that they wore in 2005/06 to bid farewell to Highbury.
A limited amount will also be produced, with individually numbered prints of the shirt being created and sold.

The shirt itself will also be on display at Phenomenal House from May 26-30, then at NikeTown London from May 31, before moving to its permanent home in the Arsenal Football Club Museum from June 30.
Arsenal's partnership with Nike is coming to an end after the club agreed the most lucrative kit contract in British football history with Puma.
They are set to rake in £30million a year over five years from the deal. Topping the £25m deal that Liverpool currently have with the manufacturer Warrior.


Can you spot where each of these kits feature in the new limited edition Arsenal shirt?








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New Liverpool Away Kit: Suarez and Gerrard unveil 2014/15 second strip

Liverpool have unveiled their 2014/15 away kit, with the likes of Steven Gerrard, Daniel Sturridge and PFA Player of the Year Luis Suarez donning the new yellow and red strip for the launch.

 
Appearing in front of a fast-becoming customary red freighter container, skipper Gerrard fronts a seven-strong list of Anfield stars to show off their new away kit from ‘Warrior.
Mimicking their new home kit, Warrior have incorporated a modern crew neck collar into the classic yellow strip, with the now iconic ’96′ stitching found at the back of the neck to commemorate the tragic Hillsborough disaster of 1989.



Liverpool’s Lucas Leiva commented: “I love the look of this kit, for me the stand out Liverpool away kits were always the yellow ones.’ 


 
The bold design features flows of red which follow the natural contours of the body, and Warrior’s signature moisture-wicking ‘War-Tech’ fabric, which together with the latest in ventilation and temperature control technologies puts this kit at the top of the range in terms of aiding performance and maintaining comfort throughout the 90 minutes.

Check out the official snaps of the new Liverpool away kit below:










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Puma evoPOWER Tricks 2014 World Cup Two-Colored Boot

The Puma evoPOWER Tricks Boot is the new Puma evoPOWER 2014 World Cup Boot. The new Puma evoPOWER Tricks 2014 World Cup features two different boot colors for each boot: A pink colorway for the right boot, a light blue boot for the left boot. Puma unveiled the striking Puma evoPOWER Tricks Boot today, one month ahead of the 2014 World Cup.

Puma evoPOWER Tricks 2014 World Cup Boot

These are the Puma evoPOWER 2014 World Cup Boots.



While we have seen several players wearing the odd boot combo of two different colored boots on each foot, every Puma evoPOWER will wear this extremely striking design for maximum pitch visibility. This will let Puma hit the headlines ahead and during the 2014 World Cup.



The Puma evoPOWER 2014 World Cup Tricks Boot design is inspired by the vivid Brazilian culture and nature. Puma evoPOWER Tricks Boot is designed to optimize kicking power and accuracy. The upper of the Puma Power Boot is made from the Japanese synthetic Adaplite, a lightweight and one way strechable material.



 The upper of the Puma evoPOWER Tricks 2014 World Cup Boots features a special pattern, inspired by the Nature of Believing campaign.



Players to wear Puma evoPOWER 2014 World Cup Tricks Football Boot in Brazil: Mario Balotelli, Marco Reus and Cesc Fábregas. 




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Puma evoSPEED 1.2 Tricks 2014 World Cup Boots - Differently Colored Boots!


 One right shoe is pink, the left shoe is blue. Puma today unveiled the Puma evoSPEED 1.2 Tricks Boots, five weeks ahead of the 2014 World Cup in Brazil. The Puma evoSPEED 1.2 2014 World Cup Football Boot will be the last boot from this generation.

Like the new Puma evoPOWER Tricks World Cup Boot, the new Puma evoSPEED 1.2 Tricks 2014 World Cup Cleats features two differently colored boots. The odd boot combination will be only worn during the World Cup, which assure Puma the maximum attention during the 2014 World Cup.


Puma will unveil the Puma evoSPEED 1.3 ahead of the 2014-15 season, while they are also preparing a spectacular Tricks boot to promote the release of the evoSPEED 1.3 in July 2014.

Puma evoSPEED 1.2 Tricks 2014 World Cup Boots

These are the new Puma evoSPEED 2014 World Cup Soccer Cleats.




The Puma evoSPEED 1.2 2014 World Cup Boot features a special upper pattern, inspired by the Brazilian lifestyle and culture. The star from the Nature of Believing campaign is also visible on the special pattern on the upper.



The pink colored boot is used for the right foot of the evoSPEED World Cup Boot, while the left foot will be mainly light blue. Players to wear the odd boot combination during the World Cup are Oliver Giroud, Sergio Agüero and Samuel Eto'o.


The upper of the Puma evoSPEED 1.2 Tricks Boot is made of a premium monolayer microfiber with the internal EverFit cage.





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#Skreamer - Vincent Kompany takes the Warrior Power Challenge

Watch Vincent Kompany take on the Warrior Power Challenge in his new Weapons of Choice - #Skreamer.



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Tuesday, May 13, 2014

adidas Football "Introducing the Battle Pack"

No team has ever won the FIFA World Cup™ without giving it their all. It's about team work, togetherness, passion and whole nations uniting and coming together for a common cause. The FIFA World Cup™ is the pinnacle of any player's career, it's where the best meet the very best and where icons are made. It's about pure devotion knowing that your actions will define history. And there is only one way to approach it - either you go hard or you go home. You stand or you fall. You unite or divide. It's black or white. It's all in or nothing. 





With one month to go until the 2014 FIFA World Cup Brazil™, adidas today launched Battle Pack, the official footwear collection for the tournament. adidas Battle Pack features a new boot from each of the five adidas boot ranges adizero™ f50, predator®, nitrocharge™, 11pro and adizero™ f50 Messi, each with its own disruptive black and white pattern to stand out on the pitch. Every boot has been designed with an aggressive identity and cutting edge technology. adidas Battle Pack will be worn on-field during the FIFA World Cup™ by the full roster of adidas players including Leo Messi and Oscar to Dani Alves and Luis Suarez. 



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adidas Unveil New Bayern Munich 2014/2015 Home Kit

adidas and Bayern Munich are proud to unveil the new official home-jersey for the 2014/2015 season which will highlight the 3 colours of the club crest in an iconic design. 
 

For Bayern Munich the last seasons have been about one thing only: winning. Domestically and at international level, Bayern has been collecting silverware in a dominant fashion. 
 

Throughout these victories the club´s iconic colours, red, white and blue, have remained the same. This is the blend that opponents fear when playing the team that has beaten record after record. 
 

In the 2014/2015 season, adidas will stay true to this winning combination. The new home-kit will highlight the 3 colours of the club crest in an iconic design which will boast a striking striped front panel fabric which will sport 2 colours – red and blue. 
 
 

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adidas To Take Man United Kit Deal From Nike

adidas are in pole position to clinch a world record kit deal with Manchester United. Senior insiders at the German sportswear giant believe a £60million-a-year deal has all but been agreed, even though current sponsors Nike retain the right to match any offer and extend a partnership that dates back to 2002 with United. That, however, is thought to be unlikely when Nike are sure to question whether it is worth more than doubling their original £300m 10-year deal – which expires in June 2015 – when the deposed champions are going through this difficult period of transition. Via Daily Mail.


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adidas & AC Milan Launch the New 2014/15 Home and Third Kits

Next Sunday, for the lunch time 12:30 match versus Atalanta, AC Milan players will wear the new third kit: an original yellow/green kit inspired by the traditional Brazilian colours to pay tribute to a country that in a few weeks will host the FIFA World Cup™ 2014 and that always had, and still has, a special relationship with AC Milan thanks to the numerous Brazilian football stars who wrote, and keep writing, the history of the rossoneri. It is not by chance that Brazil is indeed one of the countries with the highest number of AC Milan fans and supporters. 





 


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Neymar and Ken Block Go Head-To-Head Ahead Of The World Cup

This week the worlds of football and motoring came together in the ultimate skills showcase. Barcelona and Brazilian superstar Neymar teamed up with some of the world’s best freestylers (Andrew Henderson, Séan Garnier and Lassi Hurskainen) against global rally icon and Gymkhana legend, Ken Block, to push the boundaries of performance and attempt ground-breaking new skills. 



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Friday, May 9, 2014

Nike Football: Flyknit Mercurial Superfly IV

Continuing the storied history of the boot that transformed the industry, Nike launches the new generation of the Mercurial to match the speed of today’s game. 

 
The new boot, unveiled today by Cristiano Ronaldo in Madrid, is born from four years of R&D in the Nike Sport Research Lab. Driven by insights from the world’s fastest athletes, the Superfly is created to revolutionize speed.  
 

 




First unveiled in 1998, the original Mercurial was a radical and unprecedented piece of design that established Nike as the leader in football boot innovation. With the new Mercurial Superfly, Nike has created not just another cutting-edge boot but a leap forward for on-pitch speed. 



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Nike Football Launches "Winner Stays"

Nike launched the second part of its ‘Risk Everything’ Football campaign for 2014 with a film called “Winner Stays.” While Cristiano Ronaldo, Neymar Jr. and Wayne Rooney are back, they are now joined by a host of other football superstars and a few special guests. 

 

The film opens on a park with two teams challenging each other in a pick-up game where the winner stays on. Straight away as the challenge is set, the stakes are raised: “Guess I’m Cristiano Ronaldo then,” says one. His opponent responds saying, “Yeah? Well I’m Neymar.”  

 
 In a split second a seemingly simple game between friends has become a grudge match of sorts, aided by the unique skills of some of the world’s greatest footballing talent. As the match develops, players call out the names of players to possess their specific skill, and before we know it Wayne Rooney, Zlatan Ibrahimovic, Eden Hazard and Gonzalo Higuain have joined the game. 

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Nike Showcases 2014 Football Innovations

Nike today unveiled its entire collection of footwear, apparel and equipment innovation for players and fans, inspired by the upcoming summer of football in Brasil.  


All home and away kits for the ten federations that will wear Nike in Brasil were showcased at an event in Madrid. The kits combine high-tech innovation to keep players cool, such as laser-cut ventilation, engineered mesh and Nike Dri-FIT technology. They are also environmentally sustainable, with each kit made from fabric that comes from recycled plastic bottles. Visually, each kit features cultural design elements unique to each country. 


Nike has also created a collection for players to wear throughout various moments during the tournament. Dubbed the “athlete journey” collection, and overseen by Martin Lotti, Creative Director for Nike Football, outfits players all the way from warm-ups, anthems, playing and training, to media appearances, travel and downtime in the training camp. 

 


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