Tuesday, July 16, 2013

Black is back: the Orlando Pirates 2013/14 home jersey

Adidas, the leading global football brand, earlier today revealed the new Orlando Pirates Home and Away kits for the forthcoming 2013/14 season.  

Last season the Club opted for a white home jersey variation, as a celebration of some of the great Orlando Pirates team kits of yesteryear. For the forthcoming 2013/14 season though, the Club has decided to return to the more recent variation of an full black kit for their home strip. 

“We are proud to once again support Orlando Pirates this season as we continue our strong relationship with this legendary club,” commented Gugu Ntuli, PR Manager at adidas South Africa. “Our designers have created what we believe will be an iconic jersey, as it further entrenches a strong emotional connection with the colour black and stimulates a pride in the jersey and the Club itself with the fans,” added Ntuli. 

Other than returning to a full black strip, the jersey has also taken on a few new design elements such as V-shaped neck detail done in red piping and silver treatment of the illustrious adidas 3 stripes on both the shoulders and shorts as well as player names and numbers, moving away from the traditional white – a first for Pirates. While the away jersey remains red due to the great success and identity that has been created in this variation over the past couple of years, the away jersey will also include the same design elements used on the home jersey. 

Accompanying the launch of the new Home jersey has been the Black is Back campaign, which was introduced during teaser stage and will be continued well into the 2013/14 season. “adidas worked closely with the Club to introduce the kit in a stimulating and fresh visual way, utilising strong and starkly contrasting campaign imagery to play up the heritage of the colour and it’s symbolism to the fans,” stated Lauren Haakman, adidas South Africa Brand Manager. 

Mickey Modisane, PRO at Orlando Pirates Football Club, added: “We are excited to return to black. We also wanted to involve the Club’s most ardent supporters in the campaign because we recognise the role of our supporters in the success of our Club. ‘Black is Back’ is a strong statement and we chose the phrase Ezimnyama Ngenkani to accompany it, as it perfectly describes the Club and its supporters – black and proud.”

The new home kit is now available on www.prosoccer.co.za.