Warrior Football, the kit supplier for Liverpool, Stoke City, Porto and Sevilla, will be re-branded as New Balance reports The Anfield Wrap, a popular website and magazine. New Balance is a parent company of Warrior Sports, who entered the football market in 2012.
The End of Warrior Football?Warrior Sports was founded in 1992 by the former Lacrosse player David Morrow producing the game-changing titanium lacrosse shafts. In 2012, Liverpool FC announced at that time record-breaking deal with Warrior Football, a subsidiary of New Balance since 2004.
In late 2012, Warrior unveiled their first football boot, the Warrior Skreamer S-Lite. A few weeks later, the company signed Marouane Fellaini to wear their new Skreamer boots. Warrior Football also managed to sign several more world class players, including Vincent Kompany. It's very likely that Warrior Football will also swoop Samir Nasri and Álvaro Negredo soon, after both Manchester City players played with whiteout Warrior Boots.
In the case of Warrior Football is re-branded as New Balance, it's uncertain if New Balance keep the three Warrior silos (Skreamer, Gambler, Superheat) or will launch new silos in Summer 2014.
According to the Anfield Wrap, all current kits will be re-branded with the New Balance label from the 2015-16 season.
Warrior was often criticized by fans for their kit designs for the Liverpool 13-14 Away and Third Kits.
For more info see www.prosoccer.co.za
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