'Powered by the fans', PUMA and Arsenal enter their second season together dressed for the occasion.
A shirt that is always going to be red and white takes to the finer details to offer smart differentiation. A modern approach using the most innovative materials from the house of PUMA, it doesn't hug quite so noticeably tight as the 14/15 kit which has gone down well. Equipped with a 'grandad collar', gold piping lines the shirt and it blends contemporary with traditional approach in fine fashion.
Revolving around the Gunners faithful, the 'Powered by the fans' campaign shows the desire from the club to express just how important the lifeblood of the supporters is. Refreshing. Using the passion from the fans, PUMA have tried to translate this into a wholesome kit and delivered in the process.
Met with a launch like no other; players past and present were on hand to showcase the kit. More to follow on that later as we went behind the scenes.
The 2015/16 Arsenal home kit by PUMA will go on sale, along with a full collection of fan wear from 25th June. You can pre-order it now from various stockists including Pro Soccer SA.