Sunday, March 16, 2014

How adidas Developed Brazuca

It required a lot of energy, know-how and passion until Brazuca made all grades to become the official ball of the 2014 football world cup. Get insights into the development process of a high-tech product.

These exciting insights are provided by Jochen who claims that the adidas Brazuca is his baby. Rightly so. He's product manager at adidas and his job is to own and pull the strings for the ball's entire product development process from idea, over design to production and marketing.

To make a career sitting in the center of all this requires many different personal characteristics but definitely a lot of passion. Therefore, for Jochen and his colleagues a football like Brazuca is more than just a ball. It's their baby.

Jochen explains in the video what his typical daily job tasks as a football product manager include and which challenges he needed to overcome during the process of developing the Brazuca ball, the official match ball for the 2014 Football World Cup in Brazil. Good time management and people management skills are just two more prerequisites for ensuring everything goes smoothly and on schedule so that the Brazuca ball is ready on time for the 2014 World Cup.

One of Jochen's personal highlights during Brazuca's development was product testing with Zinedine Zidane in Madrid, Spain.

The video is part of a series of clips portraying employees from behind the scenes of adidas Football. Eleven key players from the adidas Innovation Team, Football Design, Sports Marketing, Athlete Services, Football Product Management and more share informative, entertaining and very personal insights about their jobs, the adidas philosophy and their personal experience of having been an central member of the adidas World Cup team.

It shows that the sports business comes in many faces and variety. A lot of action takes place behind the scenes and goes unnoticed by the public. adidas opens its doors and lets you have a peak at all the various workflows behind the sports industry.

More information about Brazuca, the official match ball of the FIFA World Cup 2014.

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