Sunday, March 16, 2014

Puma Unveils Uruguay 2014 Kits

Ahead of Uruguay’s match against Austria today, PUMA has revealed the new kits that the team will wear in Brasil this year, where they will look to repeat the success of their 1950 FIFA World Cup win. La Celeste will debut the new kit on pitch tonight in their match against Austria in Klagenfurt. The new kits feature PUMA’s new football apparel innovation PWR ACTV, a first-to-market use of both athletic taping and compression within the apparel. The ACTV tape is strategically placed within the garment to provide micro-massages on the skin, working with the human body to help maximise performance and provide players with a faster, more effective energy supply to the active muscles. This combined with the underarm mesh inserts for increased breathability and freedom of movement, will help Uruguay have a competitive advantage at this year’s World Cup.
The design of the home shirt is inspired from the Uruguay national flag and the national team’s nickname La Celeste (the sky blues). The May Sun, a national emblem and feature on the national flag, is represented as an embossed print behind the team crest, and blue and white striped inserts on the sleeves represent the stripes from the national flag. The design of the neck and collar is modeled on heritage Uruguayan football fashion. 


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